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EXECUTIVE BYLINES™

One of the most cost-effective ways to gain increased visibility for an organization's CEO or key employee is to use bylined articles. When an article is published, it helps to enhance the company's image, reinforces the executive's expertise and credibility, and positions the organization as an industry leader. Unfortunately, finding the time to prepare a manuscript can be a challenge.

To help meet this need, Hallmark Communications is pleased to offer customers a personalized editorial service: authored articles. Now when your organization's CEO or other key employee has to write an article for publication, there's an easy way to get the project done simply and on time.

Tailored for your industry or specific business publication, these articles are written over the byline of the executive for placement in a professional journal or other print or online magazine of your choice.

You determine the article subject, length, style and focus, and Nancy will provide any needed research and a polished piece for you to use for publication. It usually takes only one meeting or phone call with a representative of your organization for Nancy to start writing.

If you'd like to talk with Nancy about a possible Executive Byline™, call 207-633-7629. Or to send her an e-mail.

Here are three samples of published articles that Nancy has written for executives in the insurance industry:

The Time is Right for Multilife Individual Disability Insurance
By Mark Anthoine, RHU, CLU, ChFC, President and CEO, Healey & Associates, Inc.

The Real Facts About Long Term Care
By Lisa McAree, CLU, President, The McAree Company

Integrated Disability Management: What's New, What's Next
By Tim Arnold, Vice President, UnumProvident Corporation



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"Nancy’s ability to write clearly and concisely has helped me communicate my area of insurance expertise effectively. She is easy to work with, and I know I can count on her to make sure that the message to my audience gets through the way I intended."

Lisa McAree
The McAree Company


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